Toys are not meant just for fun instead, they develop problem-solving, logical thinking, planning & strategy, and communication skills in kids. They produce a sense of integrity and learn to work in groups while playing together with their toys.

Organizations like schools or toy business owners collaborate with wholesale toys manufacturers and suppliers to buy toys in bulk. The manufacturers work in partnership with the leading brands to produce unique toys for kids.

Here is a list of wholesale toys supplier in New Zealand who supply a large variety of toys at reasonable prices.

List of the top 7 Wholesale toys suppliers in New Zealand:

  • Harvey Wholesale
  • Sweetpea
  • JAYZ
  • Itoso
  • Val’s Wholesale
  • Pioneer Wooden toys
  • Logical Toys and Gifts

1. Harvey Wholesale:

Harvey Wholesale is one of the leading privately-owned toy importers and distributors in Auckland, New Zealand that brings novelties and the latest trends in toys after traveling the whole world.

Harvey Wholesale has been a representative of major International Toy Companies since 2002, including LeapFrog, Funrise (CAT), Zuru, Interplay, VTech, Maisto, Cra-Z-Art, Hexbug, and several others. 

They have an extensive list of suppliers, with whom they work on a FOB direct ship basis, delivering a broad range of toys, including soft toys, slime, guns, scooters, bubbles, puzzles, games, baby monitors, and others.


13c Douglas Alexander Parade Rosedale 0632 Auckland, NZ


+64-9-415 4000


2. Sweetpea:

Sweetpea always seeks ways to help its retailers enhance their business through constant research of new products. They launch these products in the market with their retail partners.

Sweetpea does not view suppliers as mere manufacturers. Instead, it focuses on maintaining an operational supplier-distributor relationship and regard them as long-term business partners.

Sweetpea has an amazing range of products, selected from leading brands all over the world such as brainbox, Hape, Hinkler, Pink Poppy, Rummikub, crocodile creek, Mindware, Pintoy, spy x, Peaceable Kingdom, etc.


Unit 4, 33 William Pickering Dr. Albany, Auckland 0632 New Zealand


+64 9 442 5153


3. JAYZ:

JAYZ International has been New Zealand’s premier importer and distributor since 1990, supplying exceptional puzzles & toys, educational resources, and mentally stimulating FUN games suitable for the entire family.

In addition to toy & game retailers, JAYZ products categories span far-reaching sectors and organizations such as educational institutions, zoos, museums, and many other specialist retailers, concerned about the education and future of New Zealand children.

You can select from a variety of toys and games, including puzzles & games, outdoor fun, no brainers, lush & soft toys, wooden toys, learning resources, etc categorized according to the age of users.


Unit 14 38 Eaglehurst Road Ellerslie Auckland 1060 New Zealand




4. Itoso:

Itoso is the most trusted and preferred distributor of advanced educational toys, games, and gifts in New Zealand and Australia for world-leading brands that make the learning phase easier for kids using their products. 

The list of featured products brands they supply comprises Mideer, Robotime, Tublock, Udeas, Ponycycle, LaQ, Beiens, Tenwin, Tihoo, etc.

They offer a wide variety of most reputable and high-quality toys for children, such as animation games, puzzles, vacuum cleaners, electric eraser kits, chess, ludo, writing tablets, etc.


128 Great South Road, Otahuhu Auckland 1062 New Zealand


5. Val’s Wholesale:

Val’s Wholesale is a proud Kiwi-owned and operated company, offering a wide array of products, including toys, giftware, Kiwiana products, stationery, games, homeware, and partyware.

Customer satisfaction is their priority that’s why they source the products facilitated with the review section, so they always come up with their customer’s demands and requirements. 

Val’s Wholesale has classified its diverse product range into different categories such as toys, games, gifts, home essentials, health & beauty, pet care, party, stationery, and sewing, to name a few.

The fun and toys category entails balls, bubbles, games/card games, dress-up, guns, beach/pool items, etc.


Unit 7 / 88 Gargan Road Tauriko 3112 Tauranga


 07 543 1742


6. Pioneer Wooden Toys:

Woodworking has been a life-long passion of Bryan Millar, and around 80 of his sales are directly integrated into preschools and kindergartens activities nowadays. 

With the growth of the amount of ECE centers across New Zealand, they welcome inquiries from private owners who want to design specific toys for new start-up companies or refurbishments. 

The products category involves wooden toy vehicles, wooden blocks, doll-related, educational products, children’s furniture, rocking horse, ride-on, and push-along wooden toys.


50 Koraha Road, Kumeū 0892, New Zealand




7. Logical Toys and Gifts:

Logical Toys and Gifts is a North Shore-based husband-wife team of wholesale toys suppliers. They have been a preferred distributor in New Zealand and Australia since 1991 due to a vast range of wholesale toys appropriate for all group ages.

Some of the leading brands they collaborate with are Celementoni, mudpuppy, North star games, Smartmax, Teeturtle, Speks, Fiesta, etc.

The products list includes cult games, jigsaw puzzles, dolls, magnetic toys, musical toys, putty, and wooden toys.


11 Timberly Road, Māngere, Auckland 2022, New Zealand




Check out our article on the List Of Wholesale Wooden Toys Vendors & Suppliers in Australia