Novelty toys are things that are something new and unique. They do not have any purpose but instead are sold for their uniqueness.

This uniqueness makes them different from classic toys, as traditional toys are used for fun activities and play. Novelty items are sold as a souvenir or for promotional purposes.

Some famous novelty toys are action figures and barbies collected to be linked to favorite movies, TV series, or comic books.

Novelty toys are not very pricy, but few items are rare and are even auctioned online to the highest bidder. Due to their worth and demand, there are many wholesalers of novelty toys.

List of Wholesale Novelty Toys Vendors & Suppliers:

  • Novelty Toy World
  • Kidz Gifts
  • Novelty Imports
  • Puckator
  • Bargain Wholesalers
  • Creoate
  • Harrison’s Direct
  • Pound Wholesale
  • Abgee
  • Heo

1. Novelty Toy World:

They deal in novelty items, unique toys, games, inflatables, clothes, accessories, fancy dresses, party and teaching supplies, and much more. Novelty toy world is a company under ECCO imports.

The Novelty toy world has been a successful business for over 16 years, supplying its products to many other countries worldwide and not just the UK and Europe. They deal in wholesale products selling and hence take orders of larger quantities.

They have a sister store that sells products in a smaller quantity by named “inflatable toy world.” Their greatest pride themselves on having the best prices in all of the UK and Europe and hence for more extensive orders they can be contacted directly to get a better price.

They value their customers and have loyalty points that can be used for future orders. Fifty points equate to 1 Pound.

Contact Info:

Address: Unit 3, Wood Street, (Off Cocker Avenue), Poulton Industrial Estate, Poulton-le-Fylde, FY6 8JY

TEL: 01253 884559



2. Kidz Gifts

A family-run business for over ten years that provides toys, stationery, and party accessories for kids of all ages.

Their commitment is to provide the customers the best service which is why they have customer service 24 hours a day and night, seven days a week.

Their most incredible pride is in providing the best prices and hence having a price match guarantee form.

If you can find the same products (as purchased from them) at a different site for a better value, this price match guarantee form should be filled out, and Kidz gifts will send back the difference amount to you.

Contact Details

Address: Birch Mill Business Centre, Heywood Old Road, OL10 2QQ, United Kingdom

TEL: 0161 655 4441


3. Novelty Imports

Based in the UK, Novelty import sells all kinds of novelty toys, flash LEDs, soft plush toys, flags, and much more. They are the members of the showman’s guild of Great Britain, and they are also Parent kind & PTA+ UK Approved school suppliers.

Contact Information

Address: Unit 11, South Staffs Business Park, Hawkins Drive, Cannock, WS11 0XU

TEL: 08454 890 158



4. Puckator

They deal with many wholesale products, but toys are their primary source of profit. Their wholesale novelty toys include bouncy balls, light-up animals, bubbles, growing creatures, excavation, educational toys, finger puppets, springs, and much more

Contact Info:

Address: Lowman Works, East Taphouse, Cornwall, PL14 4NQ, United Kingdom

TEL: 0800 011 6969

Email address:


Wholesale novelty toys suppliers

5. Bargain Wholesalers

Initially launched on Amazon and eBay in 2016, but after gaining 50,000 satisfied customers, they have launched their website. Their website is simple to use, browse, and most importantly, secure.

They understand that there are instances when you would prefer to chat with a live person, and hence have customer support staff in the UK who is delighted to talk to you about goods and volumes.

Contact Info:

Address: The One Stop Kingdom t/a, Unit 38B Kenilworth Drive, Leicester LE2 5LG, UK

TEL: 0116 319 3780



6. Creoate

They have roots in the UK, Italy, Spain, Portugal, US, France, India and hence have an international export option at the best price. Their website is simple and easy to use and offers many products for customer satisfaction.

Contact Info:

Address: 7-10 Adam Street, London, England, WC2N 6AA


7. Harrison’s Direct

It began in 1919 by a young Hilda couple in a small one-room warehouse in manchester Road, Accrington. with the years’ many new facilities, such as online shopping, websites, and apps.

They recently completed 100 years of successful business with millions of satisfied customers. Even with the recent lockdown, their business soared as they provided the best for their customers.

Contact Info:

Address: Unit 14A Mead Way, Shuttleworth Mead Business Park, Padiham, Burnley, Lancashire BB12 7NG, UK

TEL: +44 (0) 1254 306840



8. Pound Wholesale

Began in 2010 in 7000 square feet with only 500 products, they have succeeded in working on 3500 square feet with over 3000 products. Their mission is to sell wholesale products at the best possible prices with the options of online shopping and delivery for easier access.

They provide products to many general stores like Amazon, eBay, schools, pharmacies, marketplace traders, and post offices. 

Contact Info:

Adress: Whally range, Business Park, unit 10 suite 2 Lancashire.

TEL: 01254790233



9. Abgee

ABGee of Ripley Limited, founded over 40 years ago, is the UK’s foremost distributor of Toys and Models. They supply wholesalers, retailers, substantial-high Street, and online companies.

They are authorized dealers for Hasbro, Mattel, MGA, Zapf, Moose Toys, Tooky Toys, Jar Melo, Character Options, Make It Real, Wild Planet, and many other brands.

Contact Info:

Address: Asher Lane Business Park, Asher Lane, Ripley, Derbyshire, DE5 3SW

TEL: 01773 570444



10.  HEO

In 1996, the founders of HEO began it as a hobby and its products and started selling it, and it later turned into a large business with success for over 26 years.

Their products range from figurines, toys, merchandise, model kits, textiles, statues, games, and accessories to high-end replicas and life-sized sculptures.

Contact Info:

Address: 1a Ash House, Breckenwood Road, Fulbourn, Cambridge, CB21 5DQ, United Kingdom

TEL: +44 1223 789 780




So, if you are looking to buy novelty toys at a reasonable price and have the best quality then above are the suppliers you can vouch for.

Also, check out our article on wholesale toy suppliers in Japan!